Research – Journalism Interactive
Embargoed for Release
Thursday, July 26, 2001, 1 p.m.
Journalism Interactive
New Attitudes, Tools and Techniques
Change Journalism’s Landscape
A Study Conducted for:
Associated Press Managing Editors
Pew Center for Civic Journalism
National Conference of Editorial Writers
Conducted by:
Campaign Study Group
Springfield, Virginia
Topline Part One (Questions 1-6b)
Editors Survey
n=360
June 2001
1. How is your newsroom organized?
|
n size |
% |
|
| Traditional beats |
218 |
61% |
| Teams |
17 |
5% |
| Traditional/Team combo |
117 |
33% |
| Other |
7 |
2% |
2. What percent of your reporting staff is deployed on the basis of geography?
MEAN: 37.21
|
n size |
% |
|
|
0% |
4 |
1% |
|
1-19% |
57 |
17% |
|
20-39% |
119 |
36% |
|
40-69% |
113 |
34% |
|
70-99% |
40 |
12% |
|
100% |
1 |
0% |
2b. What percent of your reporting staff is deployed on the basis of topic or subject area?
MEAN: 64.24
|
n size |
% |
|
|
0% |
0 |
0% |
|
1-19% |
10 |
3% |
|
20-39% |
33 |
10% |
|
40-69% |
124 |
36% |
|
70-99% |
162 |
47% |
|
100% |
17 |
5% |
3. Compared to 10 years ago, how many towns/townships does your paper cover?
|
n size |
% |
|
| More than 10 years ago |
123 |
34% |
| Same as 10 years ago |
172 |
48% |
| Fewer than 10 years ago |
65 |
18% |
3b. Compared to 10 years ago, how many counties does your paper cover?
|
n size |
% |
|
| More than 10 years ago |
83 |
23% |
| Same as 10 years ago |
222 |
62% |
| Fewer than 10 years ago |
55 |
15% |
3c. Compared to 10 years ago, how many school districts does your paper cover?
|
n size |
% |
|
| More than 10 years ago |
116 |
32% |
| Same as 10 years ago |
188 |
52% |
| Fewer than 10 years ago |
56 |
16% |
4. Compared to 10 years ago, how many full-time reporters do you have to cover these municipalities?
|
n size |
% |
|
| More than 10 years ago |
156 |
43% |
| Same as 10 years ago |
88 |
24% |
| Fewer than 10 years ago |
116 |
32% |
4b. Compared to 10 years ago, how many part-time reporters do you have to cover these municipalities?
|
n size |
% |
|
| More than 10 years ago |
97 |
27% |
| Same as 10 years ago |
213 |
59% |
| Fewer than 10 years ago |
50 |
14% |
4c. Compared to 10 years ago, how many part-time stringers do you have to cover these municipalities?
|
n size |
% |
|
| More than 10 years ago |
116 |
32% |
| Same as 10 years ago |
170 |
47% |
| Fewer than 10 years ago |
74 |
21% |
5. What topics does your paper cover more today than 5 years ago?
|
n size |
% |
|
| Education/Schools |
82 |
25% |
| Healthcare/Medical/Fitness |
77 |
24% |
| Business/Entrepreneurship/Personal finance |
70 |
22% |
| Development/Growth (land/water/energy) |
68 |
21% |
| Environment |
61 |
19% |
| Lifestyle/Family |
45 |
14% |
| Technology/Internet |
45 |
14% |
| Regional/Community news |
38 |
12% |
| Demographics/Diversity/New populations |
34 |
11% |
| Other |
27 |
8% |
| Transportation |
26 |
8% |
| Politics/Government |
25 |
8% |
| Religion |
25 |
8% |
| Entertainment/Arts |
24 |
7% |
| Specific Industries |
23 |
7% |
| Sports |
22 |
7% |
| Outdoors/Recreation/Travel |
17 |
5% |
| Crime/Courts |
17 |
5% |
5a. Why are you covering these topics more?
|
n size |
% |
|
| General interest/Reader interest (includes survey results) |
97 |
46% |
| Community change/Changing society/Issues in this market |
89 |
43% |
| Editorial decisions/Priority |
20 |
10% |
| Expanded staff/Dedicated resources |
10 |
5% |
| Targeted interest/Reach specific readers |
9 |
4% |
| Be competitive with other news outlets/It sells |
4 |
2% |
| Other |
4 |
2% |
5b. What topics does your paper cover less today than 5 years ago?
|
n size |
% |
|
| Meetings (including city hall, local government, school boards) |
226 |
75% |
| Government/Government process/Politics |
76 |
25% |
| Crime/Courts |
62 |
21% |
| Beyond community (Region, State, Nation, World) |
21 |
7% |
| Lifestyles/Festivals/Society page/ Announcements |
20 |
7% |
| Specific industries |
17 |
6% |
| Other |
58 |
19% |
5c. Why are you covering these topics less?
|
n size |
% |
|
| Reassigned staff/fewer staff |
87 |
55% |
| Editorial decision/cover other areas |
44 |
28% |
| Less reader interest |
34 |
22% |
| Story over/No longer compelling |
22 |
14% |
| Other |
8 |
5% |
6. Do you publish e-mail addresses for your reporters?
|
n size |
% |
|
| With every story |
199 |
58% |
| On a Web site |
120 |
35% |
| For enterprise stories only |
21 |
6% |
| At the option of the reporters |
23 |
7% |
| Not at all |
69 |
20% |
6b. Do you publish phone numbers for your reporters?
|
n size |
% |
|
| With every story |
148 |
44% |
| On a Web site |
93 |
28% |
| For enterprise stories only |
21 |
6% |
| At the option of the reporters |
21 |
6% |
| Not at all |
118 |
35% |
Report continued in Topline Part Two…
[Table of Contents] [Highlights] [Detailed Findings 1] [Detailed Findings 2]
[Detailed Findings 3] [Topline Results] [Press Release]