| Research – Journalism Interactive
Embargoed for Release
Thursday, July 26, 2001, 1 p.m.
Journalism Interactive
New Attitudes, Tools and Techniques
Change Journalism’s Landscape
A Study Conducted for:
Associated Press Managing Editors
Pew Center for Civic Journalism
National Conference of Editorial Writers
Conducted by:
Campaign Study Group
Springfield, Virginia
Topline Part Two (Questions 7-9b)
7. What is the most important role your newspaper seeks to play in the community?
| |
n size
|
%
|
| News explainer, providing knowledge |
98
|
32%
|
| News breaker, getting the story first |
90
|
30%
|
| Investigative watchdog |
50
|
16%
|
| Catalyst for community conversation |
34
|
11%
|
| Community steward |
29
|
10%
|
| Disseminator of just the facts |
22
|
7%
|
| Other |
9
|
3%
|
7b. What is the second most important role your newspaper seeks to play in the community?
| |
n size
|
%
|
| News explainer, providing knowledge |
74
|
22%
|
| News breaker, getting the story first |
70
|
21%
|
| Investigative watchdog |
61
|
18%
|
| Community steward |
48
|
14%
|
| Disseminator of just the facts |
47
|
14%
|
| Catalyst for the community conversation |
36
|
11%
|
| Other |
1
|
0%
|
7c. What is the third most important role your newspaper seeks to play in the community?
| |
n size
|
%
|
| Investigative watchdog |
87
|
26%
|
| News explainer, providing knowledge |
66
|
19%
|
| Catalyst for community conversation |
64
|
19%
|
| News breaker, getting the story first |
44
|
13%
|
| Community steward |
39
|
12%
|
| Disseminator of just the facts |
38
|
11%
|
| Other |
4
|
1%
|
7d. What is the fourth most important role your newspaper seeks to play in the community?
| |
n size
|
%
|
| Catalyst for community conversation |
76
|
22%
|
| Investigative watchdog |
66
|
20%
|
| Community steward |
62
|
18%
|
| Disseminator of just the facts |
52
|
15%
|
| News breaker, getting the story first |
45
|
13%
|
| News explainer, providing knowledge |
36
|
11%
|
| Other |
4
|
1%
|
7e. What is the fifth most important role your newspaper seeks to play in the community?
| |
n size
|
%
|
| Community steward |
83
|
25%
|
| Catalyst for community conversation |
67
|
20%
|
| Disseminator of just the facts |
53
|
16%
|
| Investigative watchdog |
43
|
13%
|
| News explainer, providing knowledge |
41
|
13%
|
| News breaker, getting the story first |
40
|
12%
|
| Other |
3
|
1%
|
7f. What is the sixth most important role your newspaper seeks to play in the community?
| |
n size
|
%
|
| Disseminator of just the facts |
92
|
29%
|
| Community steward |
65
|
21%
|
| Catalyst for community conversation |
61
|
20%
|
| Investigative watchdog |
38
|
12%
|
| News breaker, getting the story first |
33
|
11%
|
| News explainer, providing knowledge |
20
|
6%
|
| Other |
6
|
2%
|
7g. What is the least important role your newspaper seeks to play in the community?
| |
n size
|
%
|
| News breaker, getting the story first |
27
|
19%
|
| Disseminator of just the facts |
18
|
13%
|
| News explainer, providing the knowledge |
15
|
11%
|
| Community steward |
13
|
9%
|
| Catalyst for community conversation |
10
|
7%
|
| Investigative watchdog |
4
|
3%
|
| Other |
62
|
43%
|
7h. Mean ranking for importance of newspaper roles.
| |
MEAN
|
| News explainer, providing knowledge |
5.09
|
| News breaker, getting the story first |
4.77
|
| Investigative watchdog |
4.65
|
| Catalyst for community conversation |
4.05
|
| Community steward |
3.91
|
| Disseminator of just the facts |
3.71
|
| Other |
2.11
|
8. What percent of your readers are best described as streakers?
MEAN: 35.08
| |
n size
|
%
|
|
0%
|
1
|
0%
|
|
1-19%
|
30
|
10%
|
|
20-39%
|
147
|
49%
|
|
40-59%
|
85
|
28%
|
|
60-79%
|
37
|
12%
|
|
80-99%
|
3
|
1%
|
|
100%
|
0
|
0%
|
8b. What percent of your readers are best described as strollers?
MEAN: 40.95
| |
n size
|
%
|
|
0%
|
0
|
0%
|
|
1-19%
|
18
|
6%
|
|
20-39%
|
115
|
38%
|
|
40-59%
|
109
|
36%
|
|
60-79%
|
56
|
18%
|
|
80-99%
|
7
|
2%
|
|
100%
|
0
|
0%
|
8c. What percent of your readers are best described as scholars?
MEAN: 23.88
| |
n size
|
%
|
|
0%
|
0
|
0%
|
|
1-19%
|
95
|
31%
|
|
20-39%
|
164
|
54%
|
|
40-59%
|
32
|
11%
|
|
60-79%
|
9
|
3%
|
|
80-99%
|
3
|
1%
|
|
100%
|
0
|
0%
|
9. Have you altered the design of your pages in the last five years to make news and information more easily accessible?
| |
n size
|
%
|
|
Yes
|
316
|
89%
|
|
No
|
41
|
12%
|
9b. How did you alter your design?
| |
n size
|
%
|
| Improved packaging/Layout/Design |
63
|
21%
|
| Improved graphics/More graphics |
57
|
19%
|
| More/Improved rails, skyboxes, reefers, promos, teasers |
54
|
18%
|
| Changed typography/Font size |
51
|
17%
|
| Improved organization of sections/ Anchored content |
40
|
13%
|
| Redesigned (unspecified) |
37
|
12%
|
| New sections/Features |
34
|
11%
|
| More sidebars/Breakouts |
31
|
10%
|
| Changed width/50 Web/7 Column |
30
|
10%
|
| More/Improved briefs, summaries, digests |
29
|
10%
|
| Shorter stories/Fewer jumps |
24
|
8%
|
| More points of entry/Access |
17
|
6%
|
| E-mail links to staff/Web site links |
15
|
5%
|
Report continued in Topline Part Three…
[<<< Back to Topline Part 1] [To Topline Part 3 >>>]
[Table of Contents] [Highlights] [Detailed Findings 1] [Detailed Findings 2]
[Detailed Findings 3] [Topline Results] [Press Release]
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