Long Beach Beyond 2000 — Unity in Our Community, Long Beach, CA 1997
Partners:
Long Beach Press-Telegram
Cablevision Industries, Inc.
Long Beach Community Partnership
Leadership Long Beach
First, 25 reporters and columnists each hosted three focus group of about 10 people each. They asked open-ended questions about what issues most concerned people, what solutions they’d propose and how government and other institutions could help. From the approximately 750 people participating in the 75 focus groups, six issues emerged as chief concerns: education, safety, neighborhood quality, race, immigration and youth. The findings were used to formulate a survey of 1,400 Long Beach residents, divided into four groups: 350 Asian, 350 African-American, 350 Latino and 350 white.
An eight-part series informed by the survey and focus groups ran in November and December 1997. Cablevision produced a two-hour program on the initiative.
Contact:
Rich Archbold
Executive Editor
Long Beach Press-Telegram
PO Box 230
Long Beach, CA 90801-0230
TEL: (562) 499-1285
FAX: (310) 437-7892
EMAIL: rarchbold@sgvn.com