Building Community from Diversity, Santa Ana, CA
Building Community from Diversity, Santa Ana, CA 2002
Partners:
The Orange County Register, OCRegister.com
Excelsior
Myoc.com
Reporters developed a deep understanding of the Latino population in the Santa Ana readership area with a community mapping project that included a phone survey, an academic cultural study and a dynamic database of sources structured to stay useful even as reporters move on and off the beat.
The Register announced its mapping project to the community with fliers sent to 750 Santa Ana community groups and through messages sent to community email networks. Then a team of two project leaders, two reporters and a news assistant began the process of in-depth, face-to-face interviews with 100 community members. They also compiled detailed lists of “third places” in the community, where people go to attend to issues important to them and their families and neighborhoods.