Health: Making a Difference in Allentown (The Morning Call)
Health: Making a Difference in Allentown
By Pat Ford
Pew Center
They may not read every word of every story but there will be veryfew readers of The Morning Call who aren’t at least aware of”A Change of Heart,” the newspaper’s ambitious project to lower heartdisease in the Allentown, PA, area.
The Morning Call has promised stories on the topic everysingle day for three years. In addition, the paper has receivedfunding for special events, such as health fairs, to promote theproject and measure its impact.