The Pew Center for Civic Journalism sponsored this poll of North Carolina voters to gauge the impact of "Your Voice, Your Vote," an unprecedented statewide effort by 15 news organizations to emphasize coverage of issues rather than personalities in state-wide races.
Respondents to new survey positive on campaign media coverage
Washington, D.C., December 1996 – A civic Journalism project devoted to issues-based coverage of the North Carolina Senate and gubernatorial races caught the attention of one in four voters of the state, according to a statewide survey of registered voters in North Carolina taken immediately after the November elections.
Of those voters who recognized the project, more than 80 percent viewed it “favorably” or “very favorably.”
December 9, 1996, Rosslyn, VA, Regional Reporters Association by Jan Schaffer, Executive Director Pew Center for Civic Journalism